[MCNetwork]

I would classify "leads" as being either cold, warm or hot. "Cold" and "warm" leads are usually aged lists of merchants who have taken out advances or inquired about working capital in the past. A "hot" lead is usually an inbound inquiry (phone call, email, text, internet form fill) from a business that meets your general funding criteria. Once you've spoken to the lead and verified that he's looking for working capital and is interested in obtaining a quote from you, then he becomes a "prospect." Prospects are added to your sales pipeline; leads are not.