[JMKFunding]

I talked him into it after 10 weeks. So he ain't begging. What's it worth to him?- a lot less than to most other guys. If it has less value to this guy then the product needs to be priced accordingly.

It's a 1.52 factor no matter how you slice it, even if he's paying off an existing balance. but 1.38 is about average.
It's a good deal if the merchant needs the cash and you can put that cash in their hand.
So what's the problem?
He's not bank quality with a 610 score.
Selling isn't telling. Price is what you pay...VALUE is what you GET. So $20K in his hand and assuming he needs it for a damn good reason...that's the value. I'd quit wrestling over it, fund it, rinse and repeat. That's the business.