[jbrown]

Non-profit lenders are in the market until loss rates make eat away all their "donated" capital. This group can do this on a very small scale because they know each borrower and can manage their risk. Addressing the wider market and their fund will quickly disappear from losses.

[nwarshaw]

Agreed, but in CA, could they educate merchants about rate, pick off renewals from you, and stay afloat in that market alone. Not addressing the wider problem, but hurting a funder or two in CA, which is a large and strong state?
Not sure, but will be interesting to watch at least