[JayBallentine]

I don't understand why they chose an 80 year old - with all due respect to Larry King. Marcus Lemonis (CNBC "The Profit") may have been perfect for this... Or anyone affiliated with Shark Tank.

Also - not a single GREAT / big company has started with a "big marketing budget." Including market leaders in this space.

In fact, I'm struggling to find an instance where a company has entered a market with a "great big marketing budget" and won that market. Can anyone point one out?

[RCFsales]

Larry King has great business credibility and is instantly recognizable among all age groups. The other people you've mentioned are not nearly as well known, especially among the baby boomer crowd.