I don't understand why they chose an 80 year old - with all due respect to Larry King. Marcus Lemonis (CNBC "The Profit") may have been perfect for this... Or anyone affiliated with Shark Tank.

Also - not a single GREAT / big company has started with a "big marketing budget." Including market leaders in this space.

In fact, I'm struggling to find an instance where a company has entered a market with a "great big marketing budget" and won that market. Can anyone point one out?