cold calling absolutely still works and even thought this isn't the 1980s anymore people still use phones!!!!!!! APPROACH THE GAME DIFFERENT. IF THE BUSINESS OWNER HUFFS AND PUFFS IN THE FIRST 10 SECONDS AND ASKS IF THIS IS A SALES CALL OR A COLD CALL, JUST TELL THEM IT ABSOLUTELY IS A COLD CALL BECAUSE SOMEONE'S GOT TO GET THE MESSAGE TO THEM THAT THERE IS FUNDING AVAILABLE IF THEY NEED IT. MAKE THEM LAUGH, CATCH THEM OFF GUARD, MAKE IT SEEM LIKE YOU'RE ON SOME KIND OF MISSION. READ THEM A STATISTIC SUCH AS 'ACCORDING TO A GOVERNMENT REPORT, 90% OF SMALL BUSINESS OWNERS DON'T KNOW WHERE TO APPLY FOR A LOAN' AND THAT THE GOVERNMENT IS BLAMING FINANCIAL INSTITUTIONS FOR FAILING SMALL BUSINESS AND YOU'RE THERE TO FULFILL YOUR AMERICAN DUTY OF COMMUNICATING TO THEM THAT THERE ARE OPTIONS IF THEY NEED IT. ITS MY FAVORITE PITCH!!!!!!!!!!! DON'T TOTALLY MAKE UP THE STATISTICS THOUGH AND HAVE SOMETHING RELEVANT TO THEM LIKE IF IT IS A BAR THEN DIG UP SOME STATS ON LENDING TO BARS AND TELL THEM THE GOVERNMENT IS PISSED THAT BARS AREN'T GETTING THE MESSAGE. AND BE HIGH ENERGY AND LOOSE. IT DOESN'T WORK IF YOU READ A SCRIPT. 'THANK GOD I REACHED YOU MR. O'MALLEY, UNFORTUNATELY MY COMPANY XXXXXXXX HAS HAD TO RESORT TO CALLING YOU OUT OF THE BLUE SINCE ACCORDING TO A STUDY 90% OF BARS HAVE EXPRESSED UNCERTAINTY ABOUT HOW TO OBTAIN A BUSINESS LOAN. WITH THE ECONOMY DOWN, COMPANIES LIKE OURS HAVE TAKEN THE BLAME FOR FAILING TO COMMUNICATE OUR AVAILABLE PRODUCTS. ARE YOU LOOKING FOR ANY BUSINESS FINANCING?

LOVE THIS TOPIC. LET'S KEEP IT UP!!!!!