[channin19]

The big plus with UCCs is that they have a familiarity with MCA/RBL and are proven users of our type of funding. It makes the sales cycle faster. The obvious negatives is everyone calling on them and stacking. They are still worth calling but not exclusively. Incoming dialer, LinkedIn and referrals work pretty well for me too. I'll probably utilize those methods and other forms of marketing more and UCC leads less as time goes on.

I kind of like slightly aged UCC leads(12-18 months) a bit more, just because they have no balance(unless they renewed) and aren't getting bombarded as much.

Do you all think they will be used less industry wide in the next 6 months or it will stay the same?

It will stay the same.

It's been years since we considered UCC's as a main marketing channel. They are good for new reps to start talking with merchants especially if they have no prior sales experience.

In terms of protecting your portfolio a merchant you pick up off a UCC list is more likely to leave because there is no foundation to the relationship.

Educating a merchant on what alternative finance options are available demonstrates your value and knowledge and from personal experience leads to a longer relationship.

But thats just my two cents.

[JSL23]

It will stay the same.

It's been years since we considered UCC's as a main marketing channel. They are good for new reps to start talking with merchants especially if they have no prior sales experience.

In terms of protecting your portfolio a merchant you pick up off a UCC list is more likely to leave because there is no foundation to the relationship.

Educating a merchant on what alternative finance options are available demonstrates your value and knowledge and from personal experience leads to a longer relationship.

But thats just my two cents.

I've formed a few decent relationships that began with me calling a UCC. Maybe I got them a better rate, got them away from a Lender they weren't happy with, etc. Overall though, you are right, you do build a more solid foundation via other methods.

I'll use them because they are good for volume and do fund faster, but as my book grows(still only 9 months in industry) I will focus more on referral based business, social networking and even go old school and do more mailers.

I don't think they'll go away completely, but I think less Funders will file them and will change aliases more often.