[jotucker1983]

In my opinion cold calling is alive and well! One of the best ways to get a merchant is not through some fancy advertising campaign but good old fashioned cold calling. PICK UP THE PHONE AND DIAL! Only the successful would admit it! Sales is Sales!

No method of marketing is "dead" unless it's regulated out of existence. You have telephone marketing, email marketing, bulk mail marketing, etc. The effectiveness of the marketing campaign, depends strictly on who you are targeting and marketing to.

So no, "cold calling" (telephone marketing) is not dead, but if you are cold-calling targets that are unqualified, you have done no prior research on, etc., then your campaign won't be as effective.

- For example, cold-calling random listings out of the Yellow Pages for a "merchant account" isn't going to be that productive for a variety of reasons that would take a couple of posts for me to detail lol.

- However, cold-calling specific business listings that you have researched who might be in the market for a "merchant account", is likely to be a more effective campaign.

[Karen37a]

Get to the Decision maker...blast thru the gatekeeper ...30 seconds Pitch value, do the right thing and its a breeze.

"Qualify with Underwriting in Mind" pretend like it's your money...would you fund the merchant if it was your money? If no...lay off the underwriters, drop the file and find a new merchant.