Providing advances primarily to web-based businesses that sell subscriptions- such as 3 month subscriptions to their website, or 12 month subscriptions. Most of these are recurring. So some % will again be paying the sub. fee. It is relatively dependable revenue, even compared with a merchandiser's future sales because with subs, there is a built-in re-purchase built into the system (unless the customer cancels it).

These businesses could be media providers- such as small newspaper publishers, specialty trade magazines. They could be cloud-based services like SEOMoz's suite of SEO tools that the user pays monthly to access. A large roster of existing subscribers with default renewal could be a solid basis for making cash advances. I heard some MCA co's focus on online businesses but I'm asking more specifically about targeting those with subscription pricing and cash flow.

If not, food for thought and welcome what others think about it.

But if there are lenders that do that, who would they be?