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05-26-2017, 07:40 AM #1
- Join Date
- Sep 2012
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- New York, NY
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- 1,780
There are no great ones anymore because the data has become so overused but a decent one that I've used is www.firstpacificmarketing.com
Finding good, fresh data is 80% of the battle. Having a compelling sales pitch is the other 20%. You have to be willing to micromanage the call center in order to get the results you want. And without good pipeline follow-up you won't get the ROI you need to be profitable. A lot of these transfers won't convert until weeks or months down the road. Make sure you have a good CRM and email marketing software in place (i.e. Constant Contact or MailChimp) before turning on the live transfers so you can maximize your opportunities. And make sure your sales reps are committed to working ALL the transfers with equal effort and not just cherry pick the large dollar transfers or you'll wonder why the campaign is losing money.
The live transfer game is much harder now than ever before because all the eligible businesses are now being called. You need to experiment with scripts and data until you find a good formula. Even then, you can't expect more than a 2-3% conversion rate. Your conversion rate is highly dependent on the competency of your sales reps so you need to have a solid team. Make sure you fully understand your metrics or you'll bankrupt yourself. If you think live transfers will largely consist of merchants who are looking for funds yesterday, then you're in for a rude awakening. If it was that easy, we'd all be rich. Make sure you have the proper expectations going in before investing a good deal of money. To be successful at the live transfer game, you have to really know what you're doing and have fairly deep pockets.Last edited by MCNetwork; 05-26-2017 at 08:08 AM.
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