[Chambo]

I don't think the space is over-saturated. I do think it can feel that way because there's a lack
of marketing diversity and creativity. Big broker shops will do big broker shop things. Smaller shops
need to be smarter. If everyone is calling the same UCC's (and they are) then you're operating in a highly
competitive space.

Working the UCC's is fine. We get business from that too. But try other things.

Build a referral base of b2b professionals and vendors. It takes time, but it pays off.
Hold small business owner workshops on cash flow management, building business credit and bank qualifying.
Remember at the end of the day you're a sales man, give your card to every business owner you meet,
network.

I get at least 1 to 2 personal deals a month from the business card/network model.
Our referral base is growing and adding to monthly production.

We are just getting ready to launch the workshops.

Again, millions of small businesses, the percentage of those on a UCC list is minute.

Just sayin'

It's time consuming and could potentially be expensive up front, but trade shows and conventions can be a good start. the National Restaurant Convention, for example. You will meet business owners there who wouldn't take your call in a million years, or answer your mailer or whatever. Multi location shops, $5 million businesses, etc.

I also went to the Commercial Real Estate convention in Vegas a couple years ago. Speak to the landlords. If you can show them how you can help their tenants who might be behind on rent? At regional restaurant convention in PA, I got to speak to a 35 location restaurant owner. Now this guy would NEVER, EVER handle the marketing we send out. Another convention had one guy I spoke to back then referred a 5 location ROCKY MOUNTAIN CHOCOLATE FACTORY to me...kind of guy I would have NEVER gotten on the phone.