[jbrown]

Almost as ridiculous as rapid's new program of having merchant's net only 40%. Contrary to popular opinion on this board-smart PE is avoiding this sector. Customer acquisition costs are far too prohibitive (case in point is rapid's willingness to take on this crazy risk in order to acquire customers-did they not learn anything from the last time they almost went under?). Race to bottom-mca underwriting teams have no business and/or brain power to underwrite deals >$200k and longer than 6 months. Great time to be a broker and a fully secured lender to MCA -but the equity will blow up.

Accel Partners, Google Ventures, Peter Thiel and the like are certainly "smart-PE." Not sure I understand your point Noob. What side of the business are you on, funder or ISO? What exactly are you advocating for?