[FUNd]

One important point a lot of brokers miss when purchasing leads is that a 'lead' is just an invitation to a conversation. You're not purchasing lay down deals. Purchasing leads is designed to be a time saver, that's it, and that's all. If you can't present your product in under a minute to a prospect with a smooth transition to proper open-ended questions to uncover need, you are wasting money and time.

If you are getting excuses from people like 'My cat is sick.' and 'I'm selling my business.', it is likely you need to do some inward reflection and discover what you did or didn't do to build rapport and find the merchant's true needs for capital.

Stop blaming the leads you're given and start selling. If you can't sell, stop buying leads and start cold calling until you are a good enough salesperson to convert warm prospects.

[MCNetwork]

If you are getting excuses from people like 'My cat is sick.' and 'I'm selling my business.', it is likely you need to do some inward reflection and discover what you did or didn't do to build rapport and find the merchant's true needs for capital.

Stop blaming the leads you're given and start selling. If you can't sell, stop buying leads and start cold calling until you are a good enough salesperson to convert warm prospects.

Spoken like a true manager who sits in his glass walled office eating donuts, monitoring call stats and never actually making sales pitches lol.