PayPerCall Radio and TV leads are the way to go of you have the budget, I have clients demand Live Tranfsers, and I try and talk them into the PayPerCall becuase no risk to you in terms of "hoping" the thousands of dollars you spent will produce...you already know it will, and agree MCA, in terms of lenders killing it on same leads another lender didnt do well, they ALWAYS blame the lead..then i pull up recordings and ts the worst presos ive heard..smh.