Greed- intense and selfish desire for something, esp. wealth, power, or food. An in this definition as we see is the 3 major powers that drive us in this Industry. Wealth many funders come and go, why because they give the MCA world a bad name, giving hold backs at 53% and than factor rates at 1.55 and than power- who funded the most deals and how much they got back, and food that comes to our core the enegry we have to have to sell the numbers that they push and if we cant they go behind our backs!