[DirectMedia_Scott]

Here's my problem with live transfer leads. Firstly, live transfer companies use telemarketers (usually from South America or the Philippines) who are compensated by the amount of leads they can generate.

I think this ultimately is the crux of the issue. Live transfer campaigns are typically of the "push" variety rather than the "pull" variety. This essentially means that the merchant hasn't contacted the center on their own free will (or insensitived will) the lead source isn't pulling the merchants to them. Rather, they are pushing merchants to centers by power dialing and qualifying.

Can you close a pre-qualified transfer? Absolutely. That said, you'll run into problems with drop off, because the caller that's typically transferred wasn't the active seeker of your service, but rather some one who might meet the criteria of a potential client.

Secondly, as JSL23 pointed out, exclusivity plays another giant portion in your ability to maintain contact with said transfer.