[Franklin]

If youre getting fresh leads from Facebook/Google i'd expect these numbers

60-70% contact rate
about 50-60% of them will be qualified to get an app
40-60% should come back
1/3 should see an offer
1/3 should close

So
If you buy 100 leads you should talk to 60 of them, 30 of them will be qualified, 15 of them will send in paperwork, 5 will get an offer, 1.66 will close

Obviously if you can contact 70% over 60% youll be better off, but if you're only talking to 30% of them, thats on your process and technology. Usually a lot of people have this issue to start, low contact rate, or they dont even know what rate their contact is at. Your CRM should help you, do you know what your contact rate is at?

Good numbers.


-


Thanks for the analytics PopCrumbs. Any reason why out of 100 leads, you're not seeing the industry average of at least a 4% closing ratio?





www.UccRadar.com – Large sales volume merchants filling out your application.