Anyone heard of "Self Lender"?

Its a credit building program similar to a secure credit card but in actuality is a loan program that you are both the lender and borrower. It works like this, you pay a monthly fee, that fee goes into a savings account, and towards the end of the year you get your funds returned plus a small interest. This builds installment loan history for a client that has thin credit.

I haven't worked with this company but found that approach interesting.