And this is why these high risk companies can't be the "face" of the industry. Thankfully, this author is smart enough not to paint the whole industry with the same brush -- but not everyone understands the space well enough to understand how different an OnDeck is from a Yellowstone -- And that IS the battle I am fighting. And for those that questioned my view that those Yellowstone videos do nothing but make them and the rest of the space look bad, read the article. All they are doing is adding extra fuel to the fire.