[JayBallentine]

This post has been redacted.

[Scott Williams]

Be careful on your cross selling approach. Its a fine line turning the merchant off from their primary reason of working with you. These merchants are not applying for credit card service, marketing, payroll service, etc.

They want the cheapest money, longest terms, and fast funding. That's what is important to them.

[JayBallentine]

Be careful on your cross selling approach. Its a fine line turning the merchant off from their primary reason of working with you. These merchants are not applying for credit card service, marketing, payroll service, etc.

They want the cheapest money, longest terms, and fast funding. That's what is important to them.

I totally agree.

Keep in mind - you are commodity to them. I used this approach because it works FOR ME.

You do NOT have to offer other services to get the same result.

You have to make them FEEL something - and that something should result in; "I am picking Scott" when they are looking at identical offers from other brokers / funders.