[Gurt_Capital_Solutions]

Forget the textbooks and patents if you’re talking about where the merchant cash advance industry actually took shape, the answer is simple:

160 Pearl Street.

This wasn’t just a building in NYC’s Financial District. It was a breeding ground. A proving ground. A launchpad.

From the early 2010s through the mid-2020s, 160 Pearl became the epicenter of MCA hustle culture. Dozens of funders and ISO shops operated under that one roof. Floors were packed with reps grinding 300+ calls a day, turning $5K ACHs into $50K weeks. Scripts were shared in the hallway. Syndication deals were cut in the stairwell.

If you were serious about MCA, you either worked there, competed with someone who did, or got trained by someone who came out of that building.

Companies that made 160 Pearl legendary:

• ⁠Yellowstone Capital

• ⁠Fundry / Green Capital

Here’s the kicker: Over 50% of the ISO shops and funders active today either trace their roots directly to 160 Pearl or were spun out by someone who does.

It’s not exaggeration it’s genealogy. MCA has a family tree. And the trunk is 160 Pearl Street.

If Barbara Johnson gave MCA its blueprint, 160 Pearl gave it teeth.

The cold calls. The stacks. The reloads. The consolidations. The reps making six figures with no degree and no license all of it came out of that one building.

It wasn’t Wall Street. It was Pearl Street.

[Michael I]

Nope .it was second source before that which started more than half the industry including yellow stone owners

[MCA-VET]

150 Broadway is the ground zero... back in May of 2005 2nd SOURCE FUNDING was born and within a year moved to 35,000ishSQF @55Broad -- i was head of business development and was given the task to make sure the phones rang for 300+ brokers and rang-they-did...there was not a business that did not receive a CHECK-Mailer (usually 3 at a time under different entities) and some other tricks that untill today remain in the vault .... just prior to that i was recruiting agents for credit card processing and only in that industry the term ISO was used (since i did not know that in the financial world it was called a broker or vendor)I, was the first to recruit outside offices to submit deal-flow and used the term ISO and that's how the term was introduced to the MCA space. I believe we funded over 12,000 merchants before the address of 160 came to the picture (perhaps more)...

[kpeng]

I don't know that legendary is the word for it...more like infamous.

[mca2150]

There were funders before 160 Pearl St and many started completely independent of 160 Pearl using Advanceme's model. 160 Pearl WAS the start of the worst parts of our industry however.

[KINGCASH]

150 Broadway is the ground zero... back in May of 2005 2nd SOURCE FUNDING was born and within a year moved to 35,000ishSQF @55Broad -- i was head of business development and was given the task to make sure the phones rang for 300+ brokers and rang-they-did...there was not a business that did not receive a CHECK-Mailer (usually 3 at a time under different entities) and some other tricks that untill today remain in the vault .... just prior to that i was recruiting agents for credit card processing and only in that industry the term ISO was used (since i did not know that in the financial world it was called a broker or vendor)I, was the first to recruit outside offices to submit deal-flow and used the term ISO and that's how the term was introduced to the MCA space. I believe we funded over 12,000 merchants before the address of 160 came to the picture (perhaps more)...

Possible for recommendation re mailers?

[Yankeeman07]

Merchant Cash Advance: A History


https://grantphillipslaw.com/who-cre...short-history/

[Franklin]

150 Broadway is the ground zero... back in May of 2005 2nd SOURCE FUNDING was born and within a year moved to 35,000ishSQF @55Broad -- i was head of business development and was given the task to make sure the phones rang for 300+ brokers and rang-they-did...there was not a business that did not receive a CHECK-Mailer (usually 3 at a time under different entities) and some other tricks that untill today remain in the vault .... just prior to that i was recruiting agents for credit card processing and only in that industry the term ISO was used (since i did not know that in the financial world it was called a broker or vendor)I, was the first to recruit outside offices to submit deal-flow and used the term ISO and that's how the term was introduced to the MCA space. I believe we funded over 12,000 merchants before the address of 160 came to the picture (perhaps more)...

That's pretty accurate, as almost everyone working in that shop went on to start and run their own successful ISO shop, (including Yellowstone) or became a top performer at another shop. Definitely some stories with Mr. Channing. I was exposed to MCA through credit card processing also, constantly having to deal with Integrity.





www.UccRadar.com - Large volume merchants, real time alerts

[Anthony@Trofeocapital]

Love this post, 160 pearl and 1 Evertrust made me what I am today in this industry. Miss those offices.

[DaddyMoBuckz]

Forget the textbooks and patents if you’re talking about where the merchant cash advance industry actually took shape, the answer is simple:

160 Pearl Street.

This wasn’t just a building in NYC’s Financial District. It was a breeding ground. A proving ground. A launchpad.

From the early 2010s through the mid-2020s, 160 Pearl became the epicenter of MCA hustle culture. Dozens of funders and ISO shops operated under that one roof. Floors were packed with reps grinding 300+ calls a day, turning $5K ACHs into $50K weeks. Scripts were shared in the hallway. Syndication deals were cut in the stairwell.

If you were serious about MCA, you either worked there, competed with someone who did, or got trained by someone who came out of that building.

Companies that made 160 Pearl legendary:

• ⁠Yellowstone Capital

• ⁠Fundry / Green Capital

Here’s the kicker: Over 50% of the ISO shops and funders active today either trace their roots directly to 160 Pearl or were spun out by someone who does.

It’s not exaggeration it’s genealogy. MCA has a family tree. And the trunk is 160 Pearl Street.

If Barbara Johnson gave MCA its blueprint, 160 Pearl gave it teeth.

The cold calls. The stacks. The reloads. The consolidations. The reps making six figures with no degree and no license all of it came out of that one building.

It wasn’t Wall Street. It was Pearl Street.

You Didn’t Write That. I Did.

Let’s not play cute, Gurt_Capital_Solutions — that entire 160 Pearl Street post?
Word. For. Word.
You stole it off my Reddit post where I published it first under DaddyMoBuckz — written by me, conceived by me, down to the structure, rhythm, and punchlines.

“It wasn’t Wall Street. It was Pearl Street.”
You couldn’t write a line like that if you were standing outside 160 Pearl with a notepad and a ghostwriter.

You didn’t live that. You didn’t write that. You lifted that.

And now you're over here pretending like you documented the culture?
You're not a historian. You're a history thief.

You didn’t work those floors. You didn’t syndicate in stairwells. You just stole a post and hit “Submit” like it was yours. That’s not nostalgia — that’s plagiarism.

I’ve been in this industry over 20 years. I’ve lived the game from all angles — sales, underwriting, ownership, funding, burnouts, blowups, and rebuilds. I write this **** because I earned this voice.

You’re a fanboy hiding behind a DailyFunder handle, trying to cosplay as an OG.

So let’s clear the air for everyone reading:

160 Pearl post? Mine.

You? Just a herb with no originality.

And now? You’re exposed.

Next time you’re tempted to jack my content — don’t.
Or at least have the decency to give credit where it’s due.

This isn’t literary flattery.
It’s straight content theft.

Welcome to the real industry, kid.

— DaddyMoBuckz

[DaddyMoBuckz]

Follow-Up: Here’s the Original Post This Herb Stole

Hey everyone a quick follow-up because I’ve had dozens of people DM me saying Gurt_Capital_Solutions has been jocking my entire style. You’re not crazy the dude straight stole my post.

Here’s the original I wrote and posted on Reddit under DaddyMoBuckz:
�� https://www.reddit.com/r/MCAlegend/c...try_was_truly/

Compare it for yourself. Word for word. Line for line.
He didn’t “get inspired” he copied and pasted.

I put real work into documenting that era. That building. That energy.

Because I was there.
Because I lived it.
Because I actually write this sh*t.

You can’t fake voice. You can’t fake experience.
And you damn sure can’t pass off someone else’s writing in a room full of people who know what real smells like.

Gurt you’re not a contributor. You’re a clout vulture.
A walking Ctrl+C / Ctrl+V.
A 100% certified herb.

Keep my words and my style out your mouth.

— DaddyMoBuckz
(20+ Years Deep / Reddit & Discord OG)

[AlexPete]

Daddy made an account simply because he is on a mission to expose those certified herbs.. gotta respect that


Alex Peterson
ISO Relationship Manager, THORO CORP
E: [email protected]
C: 305-502-9414

[Sachip24]

well this post took quite a turn

[Kevin Henry-Seacoast]

Somebody backdoored a post.

[BelltowerAssociates]

The jokes practically write themselves at this point

Unless those got backdoored too

[Sean Cash]

Shoulda watermarked his reddit post.

[AlexPete]

Shoulda watermarked his reddit post.

and engrave " sent to DailyFunder " just to ensure traceability if it shops around

Alex Peterson
ISO Relationship Manager, THORO CORP
E: [email protected]
C: 305-502-9414

[DaddyMoBuckz]

the 160 Pearl Street Days… You Had to Be There to Believe It

Let me tell you something if you weren’t clocking into 160 Pearl between 2012 and 2017, you missed a movie. That building wasn’t just a birthplace it was a fever dream built on wires, Adderall, and unfiled tax extensions.

I’ve seen holiday parties that looked like Wolf of Wall Street scenes: Coke on the copier, Hennessy in the Keurig, interns doing lines off commission checks they didn’t even earn.

One guy wired his entire weekly override to a stripper named Jayda who showed up in a Santa suit and left in a fur coat.

You want to talk culture?

We had entire floors throwing "who-can-stack-it-first" contests loser had to buy lunch for 40 reps at the halal cart.

One floor did a “Merchant Match” giveaway where they'd send $500 to random clients just to say “yo, we f*ck with you.” Literally just giving away money because we were printing it faster than we could spend it.

Daily Addy bars, broken bathroom locks, and 3-man closings at 8PM.

It wasn’t just wild it was beautifully chaotic.

Everyone was half-genius, half-sociopath, but the paper moved and no one asked too many questions.
You’d walk by stairwells mid-day and hear someone negotiating a $200K syndication between a blunt and a baby mama call.

I’ve seen:

Partners fighting over splits mid-office while still on the phone with the merchant.

Group chats named “Wire or Fire” where reps would literally get booted if they didn’t close by 2PM.

And yes orgies, benders, and “team-building” trips to Atlantic City that turned into missing persons reports.

But here’s the craziest part is deals still got done. Merchants got funded. People made real money.
Because under all the madness, 160 Pearl created closers, killers who could turn a one-call close into a six-figure week and still wake up hungover and do it again.

Y’all talk about culture like it’s a Slack channel now.

We lived it.

We bled for it.

And no matter how far this game gets sanitized, that building will always be the heart of the beast.

— DaddyMoBuckz

[Rogerfunded1]

Good old days unfortunately we have scums doing 10-15 day deals and promising merchants the world and not delivering