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  1. #1
    Member Reputation points: 2915
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    Apr 2019
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    New York
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    Lightbulb LeadGen: How To Capture The Lion's Share of Leads That Go To Your Website

    I hate when I land on a website, and I get a jabbed instantly with a popup asking me for my info...

    My immediate reaction? "Can't I just read your site/article first?!"

    Lots of websites do this, they make a popup open/appear as soon as someone lands on the site... worse is some even turn the whole page into a popover.

    This is a negative because your visitor wants to consume your content, instead the instant popup will annoy them, they'll close it and you'll lose the opportunity to collect their contact info.

    Furthermore, if you're trying to grow your SEO traffic this will hurt you because the person will leave quickly and influence your bounce rate. Which tells Google that your site offers little value.

    So how do you get more of your visitors to give their contact info to your popup?

    Set the popup to open after the person has read some of your content.... well, how long after do you ask?

    I've been running traffic online for 20+ years and it seems that a 30 second delay yielded the best results. And if you wanted to add more to that you could also limit the popup to occur after a 30 to 60% scroll down the page also.

    Any more than the 30-30-60 rule you'll start to lose people... of course test it out, but this is a great place to start.
    Ed McGilley
    text/call: 631-309-2323
    leads@b2bleadgenmachine.com
    https://b2bleadgenmachine.com/

  2. #2
    Senior Member Reputation points: 55949
    Join Date
    Dec 2015
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    574

    Quote Originally Posted by GrowthHacker View Post
    I hate when I land on a website, and I get a jabbed instantly with a popup asking me for my info...

    My immediate reaction? "Can't I just read your site/article first?!"

    Lots of websites do this, they make a popup open/appear as soon as someone lands on the site... worse is some even turn the whole page into a popover.

    This is a negative because your visitor wants to consume your content, instead the instant popup will annoy them, they'll close it and you'll lose the opportunity to collect their contact info.

    Furthermore, if you're trying to grow your SEO traffic this will hurt you because the person will leave quickly and influence your bounce rate. Which tells Google that your site offers little value.

    So how do you get more of your visitors to give their contact info to your popup?

    Set the popup to open after the person has read some of your content.... well, how long after do you ask?

    I've been running traffic online for 20+ years and it seems that a 30 second delay yielded the best results. And if you wanted to add more to that you could also limit the popup to occur after a 30 to 60% scroll down the page also.

    Any more than the 30-30-60 rule you'll start to lose people... of course test it out, but this is a great place to start.

    Timing for the pop up is tactically correct, so good advice there. The real challenge is getting the right type of traffic to see your pop up in the first place, lol.

  3. #3
    Member Reputation points: 2915
    Join Date
    Apr 2019
    Location
    New York
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    Quote Originally Posted by DonMcGrath View Post
    Timing for the pop up is tactically correct, so good advice there. The real challenge is getting the right type of traffic to see your pop up in the first place, lol.
    Thank you. True, that's an entire different topic

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