Hi all, just wanted to share some helpful insights on marketing for business loans. Regardless of what channel you're pursuing, these tips will help.

Have a great weekend!

1. All ad copy should match, for the entire funnel.

The ad, the landing page, the auto-email should all line up. If you have "business loans" in your ads, don't send them to a landing page that talks about "merchant advance". This will increase conversion rate tremendously, because you're subtly pounding it into their brain.

Same with the email follow-up.

2. Initial sales call should refer to the ad.

The initial sales call should always refer back to the ad, same language, etc. So they know the call isn't coming out of the blue. For example, our ads say "compare up to 5 loan options", and we urge buyers on our platform to mention this when they dial real-time lead.

3. Turn off your ads ahead of big Holidays.

Big box retail (accounting for most of GDP) spends A LOT on advertising leading up to holidays. Turn off your ads 1-2 days before, and resume the first or second business day after. Otherwise, your prices will skyrocket as you're competing that much more for attention.

4. Set-up a drip email system!

90% of the sale comes in the follow-up. Be sure you have an email drip system set-up, consistent with the language of the ad and landing page. Mindshare is everything.

5. Get reviews!

Consumers research up to 9 companies before they make a decision. If you haven't already, set-up a Trustpilot or Google Reviews. Every time you fund a deal, or a client is successfully paid off, ask for a review. But use your judgment and always have the lead sales person contact them so it's more personal.