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  1. #1
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    Web based lead harvesting

    I have access to a marketing company that will help me drive traffic to a website, or landing page, to harvest forms to call. This would be an alternative to cold calling data.

    Am I wasting my time?

    Thanks you!

    Bonnie

  2. #2
    Veteran Reputation points: 157541 J.Celifarco's Avatar
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    Quote Originally Posted by borrowmoneyhere View Post
    I have access to a marketing company that will help me drive traffic to a website, or landing page, to harvest forms to call. This would be an alternative to cold calling data.

    Am I wasting my time?

    Thanks you!

    Bonnie
    Depends if the marketing company can do what they say and how much it will cost. If they are good then can be great if not can be a huge waste of money
    John Celifarco
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    Horizon Funding Group

    3423 Ave S
    Brooklyn, NY 11234
    T: (347) 773-3990 | F: (718) 795-1990
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    Email: john@horizonfundinggroup.com

  3. #3
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    Quote Originally Posted by borrowmoneyhere View Post
    I have access to a marketing company that will help me drive traffic to a website, or landing page, to harvest forms to call. This would be an alternative to cold calling data.

    Am I wasting my time?

    Thanks you!

    Bonnie

    What techniques are they using to drive traffic to your web site, or one their sites and then they allegedly send you leads?

    **A more efficient long-term solution is for you to own and control your own lead funnel.
    Dave Lambert, Business Development
    dave@fcbankcard.com
    Merchant Services Consultant
    High Risk Merchant Payment Solutions
    SBA 7(a) Loans & Short-Term Funding
    T/VM: 727-291-7890
    Office: 727-233-1111
    Skype: fc-financial

  4. #4
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    Per Dave's comment, unless you are driving your own traffic and owning the whole thing from start to finish, I wouldn't waste your time or money.

  5. #5
    Senior Member Reputation points: 8875 Enablement Data's Avatar
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    As long as your CPA is feasible, then do it! Only one way to find out is by trying it, set a budget you are willing to test with and give it a go.

    Obviously, it would be much more advantageous to do it yourself.
    DataOps
    Enablementdata.com
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    433 Broadway
    New York, NY 10013

  6. #6
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    Quote Originally Posted by borrowmoneyhere View Post
    I have access to a marketing company that will help me drive traffic to a website, or landing page, to harvest forms to call. This would be an alternative to cold calling data.

    Am I wasting my time?

    Thanks you!

    Bonnie




    It comes down to the cost of the traffic and who is working the traffic. The reason people still cold call is because you can reach a lot of people in a cost efficient (but time consuming) manner.

    If you can bring a ton of traffic inexpensively, that part of the battle is a win.

    You can ask what type of traffic it is, but the question may be moot; if the merchants are filling out a page giving their sales and answering other questions, that will qualify them, and even if most are unqualified, you will know that from a quick glance of the forms they fill out.

    The next important question will be... who will be calling these opt-ins and how well in advance do you know if the call is even worth it. That's where a campaign usually derails, as a lot of time can be wasted calling a bunch of start ups, DNQs, which kills morale and creates a subconscious write off of the campaign.

    You definitely want to have some quality control measures in place early on so you can know what you're producing.

    If sales people are hungry lions, don't hand them steak that turns out to be colored soap, because now the steak becomes you. Know in advance.














    www.UccRadar.com - You can stop guessing who wants money and who doesn't now....

  7. #7
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    Quote Originally Posted by borrowmoneyhere View Post
    I have access to a marketing company that will help me drive traffic to a website, or landing page, to harvest forms to call. This would be an alternative to cold calling data.

    Am I wasting my time?

    Thanks you!

    Bonnie
    Depends on the quality of the traffic. If it's small business owners looking for capital, no brainer. If it's not, you are throwing away your cash.

  8. #8
    Senior Member Reputation points: 107104
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    Quote Originally Posted by borrowmoneyhere View Post
    I have access to a marketing company that will help me drive traffic to a website, or landing page, to harvest forms to call. This would be an alternative to cold calling data.

    Am I wasting my time?

    Thanks you!

    Bonnie
    You have to figure out the cpl and see if it is worth it .My entire shop is only inbound leads and it works very well for us.i will tell you that every shop that tries inbound on small budgets fail. You need to be ready to start off spending $10,000 plus a month so you can filter out all the unqualified leads .

  9. #9
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    Quote Originally Posted by RickyR3712 View Post
    You have to figure out the cpl and see if it is worth it .My entire shop is only inbound leads and it works very well for us.i will tell you that every shop that tries inbound on small budgets fail. You need to be ready to start off spending $10,000 plus a month so you can filter out all the unqualified leads .


    That’s a very true statement. You basically have to be using money you are okay with losing, or you won’t really obtain enough data to provide a conclusive result.


    Most campaigns, especially the ones you build internally, and/or the ones that are cost effective, require an upfront investment and an ongoing spend before you start seeing the results you want. As most companies don’t like to lose money, they usually abort good ideas before they’ve really had time to manifest, when they should be looking at it as an investment into R & D to grow your future.

















    Www.B2BRecon.com - See where most leads are originating from...

  10. #10
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    fully agree if you are not ready to spend on a decent test size do not bother. I will also add that anything you will want on your own landing page that the leads come to you branded and the marketing team does not have that info

  11. #11
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    Anyone that wants to own & control their own lead funnel, look at my previous posts in the "Promotions" Area of this forum.

    Old school technique is the new school without spending $$ on Cost Per Click -

    *I was doing SEO before Google & Bing & Netscape was THE Browser outside of AOL
    Dave Lambert, Business Development
    dave@fcbankcard.com
    Merchant Services Consultant
    High Risk Merchant Payment Solutions
    SBA 7(a) Loans & Short-Term Funding
    T/VM: 727-291-7890
    Office: 727-233-1111
    Skype: fc-financial

  12. #12
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    Quote Originally Posted by Yankeeman07 View Post
    Anyone that wants to own & control their own lead funnel, look at my previous posts in the "Promotions" Area of this forum.

    Old school technique is the new school without spending $$ on Cost Per Click -

    *I was doing SEO before Google & Bing & Netscape was THE Browser outside of AOL


    What were you ranking for?


















    Www.UccRadar.com - any map, any city, we can spot them

  13. #13
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    Quote Originally Posted by Franklin View Post
    What were you ranking for?





    Www.UccRadar.com - any map, any city, we can spot them
    Back in the those days Adult & Online Gambling
    Dave Lambert, Business Development
    dave@fcbankcard.com
    Merchant Services Consultant
    High Risk Merchant Payment Solutions
    SBA 7(a) Loans & Short-Term Funding
    T/VM: 727-291-7890
    Office: 727-233-1111
    Skype: fc-financial

  14. #14
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    Quote Originally Posted by Yankeeman07 View Post
    Back in the those days Adult & Online Gambling



    Gotcha. However both those industries were virgin territory online (maybe wrong choice of word, given the subject), but adult was cable tv and magazine based, and the vast majority of gaming profits came from console, handheld, and Pc software.

    There were the online casino-style games but I don’t recall a ton of online competition. I’m curious to know what the online reach was back then.

    I respect the gaming portion; I had a site rank number one for “video game careers”
















    Www.B2BRecon.com - faster cheaper alternatives to online inbound campaigns, with the same punch
    Last edited by Franklin; 11-18-2020 at 02:30 PM.

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