As everyone runs to the internet to get leads, they abandon the old leaving LOTS of opportunity for those who seek it.

How many of you are seeing less postal mail to your business?

We have a few clients who direct mail our aged lead data and see 1000/100's of responses from the effort

When you go through your mail, take notice to how little is there compared to years ago. Then take a post card and mail some out to your data and see what type of response comes back, if you're not direct mailing your database you're leaving money on the table