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09-06-2019, 04:05 PM #1
- Join Date
- May 2017
- Posts
- 123
CRM Tip of the Week - Better Marketing with Handlebars Merge Language for Pardot
It’s every email marketer's nightmare. An email campaign goes out and the merge tags don’t carry over as intended. This can happen for a variety of reasons. Sometimes it is because of poor data quality and bad data entry habits on the part of the team. This can certainly be frustrating, especially as the solution is a time consuming data cleanse. Alternatively, the cause may just be insufficient complexity in the merge language.
Well, if you are using Pardot for your marketing efforts, you will now be able to upgrade your merge language to “Handlebars Merge Language” and make better and more personalized emails.
Click here to read on!
The CloudMyBiz Team
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