The Pardot Marketing platform can be one of the better additions to any company that uses Salesforce. It handles just about all of your digital marketing needs, from emails to social media to Google analytics connectors. A properly used Pardot system will give your business not only easy and efficient ways to market to potential clients but to also track exactly how they interact with you and to track what your most effective marketing strategies are.

The ace up the sleeve for Pardot though is the Engagement Studio. Engagement Studio allows you to build complex drip marketing campaigns that guide prospects through your marketing funnel in very specific ways. You can build actions, triggers and rules that run constantly, and determine the experience your prospect gets, depending on the way and the frequency with which they engage with your materials.

So in this post, we are going to give you the rundown on how to build a basic Pardot Engagement Program and talk a little bit about the benefits that you can get along the way.

Read the full blog post here!


The CloudMyBiz Team






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