Rich Block, Poor Block
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  1. #1
    Senior Member Reputation points: 2463
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    Rich Block, Poor Block

    Want to know the income demographic area of where your merchant is located.

    http://www.richblockspoorblocks.com/

    The color coded system provides a nice visual aid to help assess the income of an area.

  2. #2
    A forum user Reputation points: 2147483647 Sean Cash's Avatar
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    Do you guys use this in your underwriting at all?

  3. #3
    Senior Member Reputation points: 148 Capital Stack's Avatar
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    Good question

  4. #4
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    Just as a tool. For example we had a restaurant/market (weird set up) that was doing over 60K in ebt sales out of Philly... well i know nothing of the area so I put the address in and noticed that the majority of the surrounding area was in the yellow and red. It helped me validate the EBT sales.
    Last edited by HeatherF; 02-14-2013 at 12:54 PM.

  5. #5
    A forum user Reputation points: 2147483647 Sean Cash's Avatar
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    isn't every American using EBT now?

  6. #6
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    Quote Originally Posted by HeatherF View Post
    Want to know the income demographic area of where your merchant is located.

    http://www.richblockspoorblocks.com/

    The color coded system provides a nice visual aid to help assess the income of an area.


    They just started charging for this tool. It was fun to play with.












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