Letters From the Editors

They say the first issue is the hardest. They were right. But we printed the first publication of its kind in January and survived. We also discovered along the way that there are more resellers and providers of non-bank business financing than we had possibly imagined.

Behind every Main Street in the country is a mom & pop ISO doing their part to spread the word about working capital loans, merchant cash advances, and other alternatives. For every big funding player you know, there are 20 more you don’t. Not everybody goes to the trade shows, nor does everyone seek to be recognized on the national stage. For many of our new subscribers, the universe is only as big as the small business owners they work with on a daily basis. Those daily funders reach out to their communities with resolute vigor. They listen. They sympathize. And then they devise solutions or present opportunities.

In this issue (number 2!), we’ve turned our attention to some of the challenges the industry is facing. Recruiting isn’t easy. There isn’t exactly a large pool of unemployed well-seasoned experienced professionals to draw from. That’s because many components that make up the new era of alternative business financing are recent innovations. Some are still completely experimental!

We’ve also got some contributions packed in this issue that you don’t want to miss, from Op-Eds to legal questions to trade show survival. Some of it will make you wonder how you’ve ever lived without DailyFunder.

The industry’s hot, but we’re just warming up!

As always, our readers can learn in real time from the members of our forum. It’s free to sign up and easy to access no matter where you go. On the web, through the mobile app, whatever. We’d love to have you join us.

Sincerely,

Sean Murray & David Rubin, Editors

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